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Wow, how time flies... I've been busy with many projects over the past few months but I'm still here and UBritney.com ain't going anywhere. I know I've said so in the past but this time around, it's for real Britney fans. UBritney.com will fully return this Spring! Hope you're ready for all what's to come. Stay tuned for details!
Posted by
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09 Mar 2010
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Press release - Britney Spears: Through the lens
Iconix Brand Group, Inc. and Kohl's Department Stores Unveil, "Britney Spears Through The Lens" Spring 2010 Advertising Campaign for the Candie's Brand
Superstar Britney Spears Photographed by Three Iconic Photographer; Annie Leibovitz, Mark Seliger and Terry Richardson
New York, New York--(February 17, 2010)--Iconix Brand Group, Inc. (NASDAQ: ICON) unveiled today its spring 2010 marketing campaign for its junior brand, Candie's®, which is exclusively available at Kohl's Department Stores (NYSE: KSS) and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears, commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's and Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
"This is the most exciting shoot we have ever produced for Candie's. We have three master photographers; Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," stated, Dari Marder, chief marketing officer, Iconix Brand Group.
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value."
The "Britney Spears Through The Lens," campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
The Candie's Only at Kohl's marketing campaign was created by the Iconix in-house marketing team in partnership with Annie Lebovitz who is famous for her celebrity portraits, Mark Seliger who is recognized for infusing music and fashion in his photography and Terry Richardson who is known for his ability to capture the true essence of his subjects.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
Past Candie's spokespeople include: Fergie, Hilary Duff, Jenny McCarthy and the Dixie Chicks.
Posted by
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17 Feb 2010
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Britney on the sets of new Candie's promotional campaign
Posted by
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16 Feb 2010
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Britney Spears for Candie's
Britney Spears, as seen through the eyes of Annie Leibovitz, Terry Richardson and Mark Seliger, is back this season for Candie's Only at Kohl's.
Late last year, the pop star was shot separately by all three photographers on the same day, at the Paramount Studios lot in Hollywood. Each photographer was assigned a separate soundstage and Spears' first shots of the day came on Richardson's plain white set. Surprisingly, the two had never met, so they spent the first 10 minutes snapping photos together. Richardson brought a menagerie of animals for Spears to pose with, including a donkey and chickens, but the final shot is of the pop star holding a huge stuffed teddy bear above her head.
Next, Spears visited Leibovitz for what looked at first to be one of her signature portrait sittings. But Spears said she wanted to play around and Leibovitz was game. "It's a different feeling for an Annie portrait," said Dari Marder, chief marketing officer of Iconix Brand Group Inc., which owns Candie's.
Spears ended the day with Seliger, on the most elaborate set of the three, which Marder described as being inspired by "Moulin Rouge."
Marder said Spears continues to resonate with the "Candie's girl," and so the brand is changing its usual strategy of introducing a new spokesmodel each year. Past campaigns have featured Fergie, Hilary Duff and Jenny McCarthy. "It's hard to pinpoint whether the sales are from marketing or pricing but it was one of our best years," Marder noted of 2009.
The ads with Spears will launch with a four-page insert in the April issue of Seventeen and a one-page ad in Teen Vogue. On the Web, the images will run on candies.com and on the social networking sites that Spears uses, such as her Facebook and Twitter pages.
Marder declined to reveal the cost of the campaign, but hiring Leibovitz, Seliger and Richardson comes at a high price. "We really had to give up control and let them all do their thing," Marder added.
She also hinted that more is to come in the second half with Spears but, unlike last year, it won't be related to a concert tour.
Posted by
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16 Feb 2010
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Billboard names Britney Sexiest Woman in Music
Thanks to your always-amazing voting, Billboard has named Britney the Sexiest Woman in Music! Adam Lambert was named as the Sexiest Man in Music. Read the article and flip through the sexy photo gallery on Billboard.com
Posted by
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13 Feb 2010
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Britney is fine
Reports surfaced earlier today that Britney was rushed to the UCLA medical center, followed by two other cars. Well, Brit's rep confirmed: ""Everything is fine. Britney is there for an annual physical."
Posted by
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08 Feb 2010
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Britney donates VMA dress to Miley's auction for Haiti
Miley Cyrus has recruited her celebrity pals for a star-studded online auction to benefit earthquake relief efforts in Haiti.
Cyrus recruited a bevy of famous friends to chip in too: Nicole Richie donated jewelry from her House of Harlow line and Britney Spears offered up the custom silver Versace minidress she wore to 2008's MTV Video Music Awards.
"Everyone has been so generous," says Cyrus, 17. "My mom and I started calling and texting all of our friends to see if they’d like to be a part of the auction. Demi [Lovato] was one of the first to respond. Hugh Jackman was also excited to donate something."
Posted by
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08 Feb 2010
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New Candie's poster
Here comes a first look at the new Candie's ad campaign featuring Britney!
Posted by
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04 Feb 2010
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New Mark Liddell outtakes
*Pictures removed.*
Here're new outtakes from the photoshoot Britney did with Mark Liddell in 2008.
Stunning is the word <3
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02 Feb 2010
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Britney rushes to get ready for the Grammy's
'A friend of mine saw a barely-recognizable Britney Spears hopping onto a flight from Miami to L.A. Sunday morning to rush back to California for the Grammys. "She was with an entourage of eight who were so nervous about not having enough time to get her red carpet ready. Her flight was landing at 10:45 AM, six hours and fifteen minutes before the Grammy's were set to start," gasped a nervous stylist.
Seems like plenty of time to me! "That's no time at all. It takes hours to get Britney looking like Britney. Her hair alone can take six hours," snapped a friend. Which explains why the second she landed she was whisked away by a team of glamour experts. Don't worry she made it, arriving at 7:48 with 12 minutes to spare!'
Posted by
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01 Feb 2010
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Britney's arrival at the Grammy's
Britney has arrived at the Grammys and is wearing a Dolce and Gabbana dress and bodysuit, Brian Atwood shoes, Jimmy Choo bag and Penny Preville diamond earrings.
Posted by
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31 Jan 2010
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Dari Marder kind of confirms Britney's appearance at the Grammy's
Deri Marder, executive at Candie's, Tweeted the following message:
quote:
Hey @CandiesBrand, wonder what @BritneySpears will wear to the Grammy's RT!
Posted by
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30 Jan 2010
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Jessica from PCD on Britney, the mother
Jessica Sutta from the Pusscat Dolls said the following about Britney, the mother:
quote:
I actually got the honor seeing her as a mother and it was totally by accident, she was coming out her dressing room to go on stage. And she was with her two kids and I got to see her on a personal level and she is one of the most incredible mothers. And she had to get into a box to go out to the stage that no one could see her. So when she went in to the box she's like "I'm gonna get into my box y'all" and she gets in the box and her baby started crying so she got outta the box and then she went to console her child. It was really sweet to see that. And it's really sad that the media doesn't capture that. Because she really is an amazing mother.
How adorable <3
Posted by
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30 Jan 2010
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Britney attending the 2010 Grammy Awards
Access Hollywood just showed where the celebrities would be sitting at the 2010 Grammy Awards (airing this Sunday on CBS) and Britney's seat was shown. Stay tuned for further details and watch the video below!
Posted by
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29 Jan 2010
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Britney and Lady Gaga auction/sell clothes to aid in Haiti relief efforts
Giving back in an unorthodox way, Lady Gaga and Britney Spears are breaking out apparel to aid in Haiti relief efforts.
While Lady Gaga is known for extravagant costumes, she has opted not to shed those but to instead offer T-Shirts on her website. Taking the news to Twitter, Gaga wrote "Buy Gaga merch today. 100% of profit goes to earthquake relief. Little Monsters save the world today!"
Joining Gaga, Britney Spears is giving back in a major way. Taking a trip to her own closet, Spears is auctioning off her shimmering Versace dress worn at the MTV Video Music Awards in 2008. The same dress she wore when winning three trophies (moonmen), the dress could raise quite a bit considering the comeback made that year. At this time however, it is unclear as to where the dress will be made available.
Posted by
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27 Jan 2010
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Britney "perfectly satisfied" after conservatorship hearing
Britney Spears is getting rid of a few things. Her conservatorship isn't one of them.
Despite speculation that the 28-year-old pop star was heading to court Friday to get the ball rolling on ending her father's control over her financial and medical affairs, E! News has learned that such was not the case.
Instead, money - both to give and receive - was the order of the day.
At the request of Geraldine Wyle, attorney for the conservatorship, L.A. Superior Court Commissioner Reva Goetz agreed to seal today's proceedings because of the "medical and personal information" being discussed.
Following afternoon recess, Goetz signed off on the conservators' request regarding "the disposal of certain property" and their desire to auction off a dress Britney wore to the 2008 MTV Video Music Awards to benefit Haiti earthquake relief.
No one divulged what said property was, only that it included "items no longer useful to Spears."
"She's perfectly satisfied with the disposal of property," the singer's attorney, Samuel Ingham, said after court today. And "she was very enthusiastic" about the Haiti donation, he added.
Britney wasn't around for the hearing postmortem, however.
The currently brunette "Circus" songstress, who showed up alongside dad Jamie wearing a black skirt and gray jacket, had to leave early because of a prior commitment with her kids.
She is "appreciative of the extra time and energy the court has given" to these proceedings, Ingham said.
Posted by
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26 Jan 2010
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The Decade's Ultimate Top 10 - Britney at #10
The Ultimate Top 10 isn't meant to be the final word on artists' finances. With merchandising, product endorsements, song placements in movies and TV shows, ring tones, website subscriptions and myriad other income sources, musicians today have seemingly limitless ways to bring in money. But by combining two of the biggest revenue sources, the Ultimate Top 10 is a good indicator of which artists fans are spending the most money on.
The overall decade results suggest there's still considerable long-term value in allowing artists time to build extensive catalogs and encouraging them to support those recordings by touring regularly.
1. Celine Dion, $747.9 million. 2. Kenny Chesney, $742 million. 3. Dave Matthews Band, $737.4 million. 4. The Beatles, $627.3 million. 5. U2, $609.7 million. 6. Toby Keith, $591.9 million. 7. Bruce Springsteen, $588.3 million. 8. The Rolling Stones, $569.6 million. 9. Tim McGraw, $550.7 million. 10. Britney Spears, $494.3 million. Despite a rocky decade personally and professionally, Spears pulled in $195.7 million at the box office and sold $298.6 million worth of albums for the 10-year period. Spears ended the year at No. 4, with $82.5 million in concert ticket sales and $7 million in album revenue.
Posted by
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19 Jan 2010
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Britney renews with Candie's for 2010
CANDIE'S AND KOHL'S DEPARTMENT STORES ANNOUNCE INTERNATIONAL SUPERSTAR, BRITNEY SPEARS HAS BEEN RE-SIGNED FOR A SECOND CONSECUTIVE YEAR TO PROMOTE THE CANDIE'S BRAND
New York, January 19, 2010 -- Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores (NYSE: KSS) and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.
Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."
Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."
Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."
Details on the spring 2010 Candie's Only at Kohl's marketing campaign will released next month.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
Britney Spears recently wrapped her world tour, "The Circus Starring Britney Spears", which Candie's and Kohl's were associate sponsors. "The Circus Starring Britney Spears" tour started in Britney's home state of Louisiana in March 2009 and was the # 4 highest grossing tour of the year bringing in a total of $83 million.
